Chaiiwala launches new digital loyalty platform
Customers who collect 15 stamps in a year become “Chaii Legends."
Chaiiwala has launched a new digital loyalty platform, Chaiiwala Rewards, that lets customers earn stamps on eligible purchases and redeem free food and drinks.
Available through the brand’s website, the platform uses a digital stamp system, with customers earning one stamp per eligible purchase.
Rewards are unlocked at milestones between five and 15 stamps.
Rewards include Chaiiwala’s Karak Chaii, selected street food items, and Wala Wraps.
Customers who collect 15 stamps within a year will achieve “Chaii Legend” status, giving them access to free drink upgrades, selected toppings, and syrups.
Chaii Legend members can maintain their status by collecting five stamps each month.
The platform brings together Chaiiwala’s ordering channels, covering in-store, online, delivery, takeaway, and eat-in orders.
Chaiiwala said the platform will also enable it to develop more targeted offers and personalised rewards, whilst gaining greater insight into different customer groups, including Gen Z.
The launch comes as Chaiiwala continues its UK and international expansion.
The brand currently has more than 120 sites across the UK.
