Caffè Nero names Alistair Boyd as Head of New Channels Development
He will lead the chain's e-commerce, delivery, grocery, wholesale, and workplace channels.
Caffè Nero has appointed Alistair Boyd as its new Head of New Channels Development in the UK as the coffee chain expands its business beyond its traditional coffee house estate.
Boyd will lead development across e-commerce, delivery, grocery, wholesale, and workplace coffee channels, with a focus on growing Caffè Nero’s presence outside its physical stores.
He joins Caffè Nero with more than 15 years of experience in channel development across hospitality and beverage brands, including Starbucks, PepsiCo, and Molson Coors.
His background also includes retail and leisure experience with 20th Century Fox and John Lewis.
In his new role, Boyd will develop strategic partnerships with retailers to expand Caffè Nero’s non-store presence and market share.
He will also work on expanding partnerships for the Aroma brand, with a focus on wholesale, catering, and office channels.
